“One of the true visionaries of Cuban music (…) His 2001 album, X-Moré, was a pioneering statement that cemented the compatibility of Cuban music and hip-hop. And he has since been making some of the most captivating music on the island”.

“X Alfonso achieved prominence as one of the island’s most successful entrepreneurs. X Alfonso opened the Fábrica de Arte Cubano, formerly an old cooking oil factory. It has become a cultural epicenter, even featured recently on Anthony Bourdain’s Parts Unknown episode in Cuba. (…) A reflection of X Alfonso’s own musical aesthetic, the Fábrica houses music, fashion, and art under one roof. The Roots’ Questlove performed DJ sets there in April, while celebs like Mick Jagger and Katy Perry have recently passed through”.

“His songs often seek to awaken the conscience, on the basis that a small action can cause great effects.”